Fable

Said a tiger to a lion as they drank beside a pool, “Tell me, why do you roar like a fool?”. “That’s not foolish,” replied the lion with a twinkle in his eyes. “They call me king of all the beasts because I advertise”. A rabbit heard them talking and ran home like a streak. He thought he would try a lion’s plan, but his roar was a squeak. A fox came to investigate – and had his lunch in the woods.

The moral: When you advertise, be sure you’ve got the goods!